Hello, I'm Bianca
I'm a CRM and project manager who thrives in fast-paced startups and tackles ambitious projects. I'm passionate about organizing chaos, learning new skills, and developing and executing creative strategies.
Currently, I'm the CRM manager at Skin Laundry, following clients' skin journeys, developing retention and loyalty programs, and crafting targeted client communications.
In my free time, you can find me either hosting virtual karaoke, learning salsa with my husband Tony, napping with my rescue dog Poppy, or perfecting my skincare regimen.
Work Experience
CRM & Operations Manager
Skin Laundry / Chicago, IL / October 2017 - Present
Consolidated five brand communication platforms into one CRM system to ensure consistent external communications and accurate campaign reporting
Executed global CRM initiatives that increased engagement by 70% through effective audience segmentation, client retention, and loyalty program strategies
Developed global content and designed automated and multivariate email campaigns
Collaborated with senior leadership to enhance key processes, including customer booking and check-in experiences and internal usage of custom telemedicine application
Marketing & Publicity Manager
Music Box Films / Chicago, IL / October 2016 - October 2017
Managed each major independent film's festival, theatrical release, and press tour strategy
Coordinated Academy Award and Golden Globe submissions for six films. Secured two major nominations in 2017 Academy Awards for A Man Called Ove
Composed major press releases and maintained relationships with film critics and media conglomerates, resulting in 50+ film reviews and publicity in USA Today, The New York Times, Los Angeles Times, Chicago Tribune, Boston Globe, and Associated Press
Collaborated with Creative Director to create digital and print marketing content
Marketing & Outreach Manager
Coolidge Corner Theatre / Boston, MA / June 2014 - March 2018
Launched a new signature film series targeting millennials to cultivate a younger audience and membership engagement. The series grossed $20K+ in ticket sales during its first year and continues to be successful today, consecutively selling out screenings
Managed Facebook and Twitter accounts, and created Instagram account, increasing followers by 240% within the first year of launch
Cultivated sponsorship relationships through digital outreach, resulting in $27K+ in cash within two years and a value of $14K of in-kind donations
Designed creative marketing deliverables, including video content, consistent with Coolidge’s brand
Volunteer Work
Boataoke / Co-Founder / Chicago, IL / 2018
Chicago's Original Karaoke Boat! Karaoke for a cause, SING TO SAVE THE PUPS was a campaign that raised over $65K for a no-kill animal shelter, Wright-Way Rescue. The beneficiary for this campaign has a special place in my heart as it where I rescued my silly girl Poppy!
My House Music Festival / Creative Team/ Chicago, IL / 2017 - 2018
A two-day music experience and nonprofit organization celebrating the origins and growth of House Music.
Independent Film Festival Boston / Event Coordinator / Somerville, MA / 2013 - 2016
IFFBoston is a nonprofit, volunteer-run film festival that showcases the best local, national, and global films to share with the community.
Skills
Project Management, Strategic Planning, Brand Management, Copywriting, Facebook Advertising, Social Media Planning, Videography, Microsoft Office, Illustrator, Indesign, Photoshop, Sprout Social, MailChimp, Constant Contact, Hubspot, Hire Frederick, Shopify, Cision, Meltwater, Booker, Book4Time, Fluent in Spanish
Education
Global Business, Marketing, Public Relations & Advertising
Bachelor of Science in Business Administration
Suffolk University / Boston, MA / 2011 - 2014
Joliet Junior College / Joliet, IL / 2010 - 2011